Undoubtedly, you can be successful as an Amazon Seller without utilising the lightning deal feature. But, whether you’re selling more of your product than you ever imagined or barely reaching the eligibility bracket, selling more is never wrong. There is a reason the biggest names in the Amazon seller game utilise the lightning deals. Take your time, investigate the best time to sell your particular product and the discount you should provide and get it done!
As everyone knows – the aim of Amazon, owned by the wealthiest man in the world – is to make money. Unfortunately for sellers, that doesn’t change with lightning deals. The offer of a considerable increase in sales will cost users upwards of $150, and you will have to pay if you wish to run an elongated multi-day lightning deal.
Luckily, the price doesn’t vary on the products sold. Before you get enamoured with the glamour of a spike in sales – consider if you can afford it or if the increased sales of your product will pay for the fee required to access lightning deals.
It isn’t compulsory to sell your products on Amazon as a lightning deal. For the numerous reasons we have already stated, it’s in your best interest, and the best interest of your sales numbers, to use them as much as possible.
But, as we have also said – it isn’t free to be included in the list of lightning deals. The main reason sellers have skipped lightning deals is the price of admission. As we know, it costs sellers upwards of $150 to run a Lightning deal on Amazon. To some, selling one discounted product will make up for this fee, and other sellers will need to sell forty products just to cover the $150 fee. Ensure you consider this before you lock yourself into three days worth of lightning deals.
A second reason sellers have ignored the lure of lightning deals in the past is inventory, or a lack thereof. The purpose of a lightning deal is to give your sales a huge boost. Don’t do it if you’re not going into it expecting or hoping for increased sales volume. To handle the increased sales, sellers must ensure they have the inventory to cover it. If you can’t operate in increased sales, it’s not the time to sign up for an Amazon lightning deal.
This is an answer that sellers will have to decide for themselves. The cost to create a lightning deal is going to be chump change for some and a significant sum for others. Sellers will have to weigh up the projected benefits against the possible negatives. For most users, the benefits of selling a massively increased number of products is well worth the $150 pricetag, while others would have to sell almost 100 products just to break even.