There are two types of people in the world: the people who straighten their hair and the people who don’t. And that very special former group of people? They just get it.
They get why hair straighteners matter. They get why some people drop a small house deposit’s-worth on their superheated companion. They’re the kind of people that understand that you need the very BEST hair straightener - one that meets your hair where it’s at.
Sure, they’re might be a gazillion different products with a gazillion different features, specs, and colours to sift through. There might be way too many products to choose from way too many brands in an already oversaturated space. But that’s why this meticulously researched buyer’s guide is here: to guide you through that quagmire!
It’s your hair; it’s your body; it matters. Every full head of luscious hair is unique with its own needs, and you deserve the RIGHT hair straightener. So while this article may be a guide to the best hair straighteners, what we’re ultimately going to find you is something bespoke.
We’re going to find the perfect hair straightener for YOU.
- Automatically adjusts running temperature as needed.
- 30-minute auto sleep timeout.
- Universal voltage.
- 2.7-metre 360° swivel cord.
- Wishbone hinge.
- Some reports of hair getting snagged beneath the plates.
- Flexing manganese copper alloy plates
- Delivers high-quality styling at lower temperatures
- Magnetic display/charging stand included
- Automatic shut-off timer (5 minutes)
- Battery life could be better (approx. 30 minutes)
- A lithium-ion battery can make air travel challenging
- Low price but without low quality
- Multiple heat settings (plus temperature lock/turbo boost features)
- 360° swivel cord
- Universal voltage
- Automatic safety shut-off (60 minutes)
- Has a cheaper overall build quality
So in conclusion, what is the best hair straightener you can buy? The answer still remains that, ultimately, it’s a very personal choice down to your hair’s individual needs.
Most people just looking for an extremely high-quality straightening iron that will keep them happy for years to come absolutely cannot go wrong with either ghd’s Platinum+ Hair Straightener or CLOUD NINE’s Original Iron. The spirit of competition is strong in these two and they will both equally reward your investment.
However, those looking for a more affordable but effective fix to daily frizz might want to consider a budget hair straightener like the Remington Super Glide. It’s gentle on hair, it’s gentle on the wallet, and for everyday use, it’s going to more than sufficiently cover your bases.
But, for the lesser enthused beauticians that prefer something quick and easy over “the perfect look”, the TYMO Ring Hair Straightener Brush could just be the lighting-in-a-bottle gadget your life was missing. It’s faster than nearly all other straightening irons on the market without sacrificing too much on the overall finish.
Otherwise, the recommendation for sourcing the truly bespoke experience built for your hair is to dig deep into the market leaders’ catalogues (ghd, BaByliss, Dyson, and CLOUD NINE being the top choices), and choose a model that suits your hair. There’s a max-wide, micro, and magic wand for every occasion!
Or just embrace the frizz. Go wild. Live amongst the trees, letting your hair grow unstyled, unruly, and free. Just whatever you do, be your beautiful self.
But whatever you choose, make it bespoke for you.
Honestly, it depends on your needs. A lot of people more than happily get by with cheaper mid to low-range hair straighteners, however, professional stylists and beauty enthusiasts tend to shell out more for the premier brands. Of these, ghd, CLOUD NINE, and Dyson are all healthy competitors in the space.
Whilst hair-straightening will always involve some kind of damage, many products especially focus on finding methods and new advancements to mitigate that damage. It’s smart to keep an eye out for hair straighteners with special features intended for minimising styling-related damage. The L’Oréal Steampod’s technology, CLOUD NINE’s mineral-infused ceramic plates, or Dyson’s airflow straighteners are all good examples of these.
Ooph, ceramic vs. titanium – now that’s a rabbit hole. At its most reductionist, titanium plates are a more brute force option for thicker and coarser hair; they heat up quicker and hit harder for a faster, stronger, and more damaging styling. Meanwhile, ceramic plates take longer to heat up but offer a gentler styling for thinner or damaged hair. Lastly, the third alternative tourmaline – as found in the Remington Super Glide – is a great option to consider as the negative ions these plates emit result in a more frizz-free finish overall!
As mentioned, stylists tend to pay top dollar for the strongest offerings in the straightener space, i.e. usually straighteners from ghd, Dyson, CLOUD NINE, etcetera. However, other brands like T3, CHI, and BaByliss are also frequently considered top choices. Interestingly, stylists generally use hair straighteners with titanium plates for faster styling times.
Primarily, choosing and learning your tools is the first best step. The second best step is to give your hair a tender-lovin’ prep session before straightening: this means a shampoo/conditioning and you might want to consider a heat-protection spray too. HOWEVER, the golden rule is to never straighten hair that’s wet or damp. This can burn your hair and actually cause permanent hair damage!