Premium Hair Straighteners of 2023: Sleek, Sexy, and Frizz-Free Results

A sleek, straight hairdo achieved with one of the top rated hair straighteners on the market
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Written by Danielle Roman

Updated - January 22nd, 2023

Fact Checked by Anna Castellano / Professional Hairstylist

There are two types of people in the world: the people who straighten their hair and the people who don’t. And that very special former group of people? They just get it.

They get why hair straighteners matter. They get why some people drop a small house deposit’s-worth on their superheated companion. They’re the kind of people that understand that you need the very BEST hair straightener - one that meets your hair where it’s at.

Sure, they’re might be a gazillion different products with a gazillion different features, specs, and colours to sift through. There might be way too many products to choose from way too many brands in an already oversaturated space. But that’s why this meticulously researched buyer’s guide is here: to guide you through that quagmire!

It’s your hair; it’s your body; it matters. Every full head of luscious hair is unique with its own needs, and you deserve the RIGHT hair straightener. So while this article may be a guide to the best hair straighteners, what we’re ultimately going to find you is something bespoke.

We’re going to find the perfect hair straightener for YOU.

ghd Platinum Plus Best Hair Straightener

ghd Platinum+ Hair Straightener

Our Pick

Benefits

  • Automatically adjusts running temperature as needed.
  • 30-minute auto sleep timeout.
  • Universal voltage.
  • 2.7-metre 360° swivel cord.
  • Wishbone hinge.

Drawbacks

  • Some reports of hair getting snagged beneath the plates.
Dyson Corrale Hair Straightener for Woman

Dyson Corrale Hair Straightener

Premium Pick

Benefits

  • Cordless
  • Flexing manganese copper alloy plates
  • Delivers high-quality styling at lower temperatures
  • Magnetic display/charging stand included
  • Automatic shut-off timer (5 minutes)

Drawbacks

  • Battery life could be better (approx. 30 minutes)
  • A lithium-ion battery can make air travel challenging
Remington Super Glide Straightener

Remington Super Glide Ceramic Hair Straightener

Best Value

Benefits

  • Low price but without low quality
  • Multiple heat settings (plus temperature lock/turbo boost features)
  • 360° swivel cord
  • Universal voltage
  • Automatic safety shut-off (60 minutes)

Drawbacks

  • Has a cheaper overall build quality

1. Our Pick: ghd Platinum+ Hair Straightener

Today, for my first fun fact of the day, I learned that “ghd” actually stands for “good hair day”, and nothing could be truer for this hair straightener. Continually, ghd offers hair and beauty products that define the standard of excellence and the Platinum+ is no different.

The first SMART styler of its kind, the ghd Platinum+ uses patented predictive technology to monitor your hair as you style – 250 times per second no less! Using its advanced onboard gadgetry, it auto-adjusts the running temperature according to your hair’s needs. The end result is that the Platinum+ automatically maintains a continuous 185°C hair temperature for optimal styling and hair that’s 70% stronger, 75% shinier, and 200% more colour protected!

Alongside featuring enough advanced technology to operate a small spacecraft, the ghd Platinum+ has several other features that really drive home the attention to detail. The wishbone hinge enables snag-free straightening, universal voltage means you can take this straightener anywhere in the world, and it offers a trusty automatic sleep mode too (essentially a dealbreaker at this point for any veterans of the straightening game).

But, at its core, it’s an ultra-sleek and ultra-modern hair straightener that quite literally adapts the styling process to your hair’s needs on the fly. You can even get this baby engraved for that extra touch of personalisation! You might be looking for the best, and you’ve found it, but with the ghd Platinum+, you truly get bespoke.

Gadget Features Inspired For You

A blisteringly innovative hair straightener featuring predictive temperature technology.

Benefits

  • Automatically adjusts running temperature as needed.
  • 30-minute auto sleep timeout.
  • Universal voltage.
  • 2.7-metre 360° swivel cord.
  • Wishbone hinge.

Drawbacks

  • Some reports of hair getting snagged beneath the plates.

2. Premium Pick: Dyson Corrale Hair Straightener

Moving up a couple of price brackets we have the award-winning Corrale Hair Straightener from Dyson. While it may not offer the same SMART technology as the ghd Platinum+, there’s a good reason the Corrale is so pricey.

The Dyson Corrale is the only hair straightener on the market with flexing plates. Specifically, the manganese copper alloy plates of this hair straightener flex around your hair to gather it as you work. This means you can run this hair straightener at a reduced temperature to reduce hair damage but WITHOUT compromising on frizz and flyaways.

Plus, this little beast is cordless! Integrated temperature sensors and lithium-ion batteries deliver the performance of a fully-fledged wired straightening iron but without any of the pesky trailing cords to throw off your flow. And with a magnetic charging and display dock included, you can keep it juiced up and ready for action while admiring your premier straightening starlet!

In conclusion, it’s a Dyson product. You get premier quality at a premier price. I wouldn’t say it’s strictly a better purchase than the ghd Platinum+, however, if you’re looking for something cordless that doesn’t sacrifice on quality, the Corrale is your best bet.

Gadget Features Inspired For You

A cordless hair straightener with unique flexing plate technology for damage-free styling.

Benefits

  • Cordless
  • Flexing manganese copper alloy plates
  • Delivers high-quality styling at lower temperatures
  • Magnetic display/charging stand included
  • Automatic shut-off timer (5 minutes)

Drawbacks

  • Battery life could be better (approx. 30 minutes)
  • A lithium-ion battery can make air travel challenging

3. Best Value: Remington Super Glide Ceramic Hair Straightener

And now, right down the other end of the spectrum (in the realms of the two-digit price tag) we have Remington’s Super Glide: a budget hair straightener that shows you don’t need the fanciest tech to be the best.

For a much more digestible price, the Remington Super Glide still offers a variety of useful features including variable heat settings (150°C – 230°C), an automatic safety shut-off, and a 360° swivel cord for easier styling. This comes alongside a few other quality-of-life functions such as a temperature lock and a “Turbo Boost” setting.

Of course, it’s still a cheaper hair straightener. You’re looking at ceramic plates as opposed to any fancy alloys (although it is Advanced Tourmaline Ceramic), and it takes a solid 15 to 30 seconds for the plates to heat up too. But the reports are in and they resoundingly agree that despite a much lower price point, the Remington Super Glide still offers a level of styling that can’t be beat. It’s a maximum-value purchase.

Gadget Features Inspired For You

A high-quality hair straightener at a much lower price

Benefits

  • Low price but without low quality
  • Multiple heat settings (plus temperature lock/turbo boost features)
  • 360° swivel cord
  • Universal voltage
  • Automatic safety shut-off (60 minutes)

Drawbacks

  • Has a cheaper overall build quality

4. A Wide Design: ghd Max Wide Hair Straightener

Got more hair than you know what to do with? Then the 70% larger plates of the ghd Max Wide (1.65”-sized plates in total) have got you covered!

Still maintaining much of the cutting-edge haircare technology of the Platinum+, the Max Wide delivers that trademark “good hair day” experience in a similarly bespoke setting. Dual-zone new-generation sensors on the plates enable that optimum 185°C styling consistency but with a design much more suited to thick, long, and voluminous hair.

Otherwise, it’s still the very complete and satisfying purchase you get with any ghd product. The attention to detail is clear in the gadget’s sleek finish and quality-of-life enhancements (swivel cord, automatic shut-off, universal voltage, etc.). But, for anyone with luscious yet lavishly unruly locks that won’t be tamed by any old straightener, the supersized plates on this hair straightener for thick and frizzy hair will help cage the wild beast.

Gadget Features Inspired For You

Nearly all of the ghd Platinum+’s innovation and incredible quality but with plates built for thicker and frizzier hair.

Benefits

  • Large plates (1.65” in size)
  • Automatically maintains optimal styling temperature
  • Straightens thick and frizzy hair with ease
  • Automatic safety shut-off (30 minutes)
  • Universal voltage

Drawbacks

  • Plates too large for thin or short hair

5. For Shorter or Finer Hair: BaBylissPRO Nano Titanium Mini Straightening Iron

Primarily, those with finer or shorter hair might want to consider investing in the BaByliss Nano Straightening Iron’s 0.5” plates. However, this straightener offers a few extra perks that may appeal to some other styling superheroes.

Firstly, the size of the straightening iron itself lends itself well to travel. At only 6” long and clocking in at around 230 grams, you can take this fun-sized and super portable hair straightener virtually anywhere! The dual voltage and included thermal travel pouch only makes international (and stylish) escapades even more feasible.

But secondly, the BaBylissPRO offers a comfortable mid-range entry point in terms of pricing. It isn’t a cheap hair straightener, however, it’s not a top-of-the-line Dyson or ghd either. In return for the lower price tag, you get a smaller overall package that is the perfect fit for anyone with finer or shorter hair and is very portable and travel-ready for everyone else.

Gadget Features Inspired For You

A smaller hair straightener that’s good for travel and shorter/finer hair alike.

Benefits

  • Smaller plates (0.5”)
  • Very portable
  • Dual voltage
  • Thermal travel pouch included
  • Still handles thick hair

Drawbacks

  • May not achieve the desired straightness on thicker hair
  • No variable temperature settings

6. For a Quick-Fix: TYMO Ring Hair Straightener Brush

The TYMO Ring Hair Straightener brush is quite literally just that: a brush that straightens your hair It’s innovation in a funky little package but the question then becomes what does that innovation offer?

The answer is simple: a simpler, easier, and quicker overall styling process that leaves a softer and wavier finish.

The TYMO integrates the ceramic heating element of a straightening iron into the hairbrush. Once it’s hot and ready, all you have to do is brush your hair and the frizz is gone. And the best part is that this clever spin on the straightening science works! In just a few short minutes, your hair is styled AND brushed – think of the efficiency!

Included with this product is everything you need to style in style: a heat glove, hair clips, and a little detangling brush to accompany. Furthermore, the TYMO Ring still offers many of the features you’d expect from the top hair straightener brands including variable temperature settings (5 settings; 130°C to 210°C) and an automatic safety shut-off.

But, ultimately, what you’re getting is an everyday straightener to simplify and streamline your styling routine. For very special occasions, you might still want to bring out the straightening iron big guns. However, for a softer, wavier, and quicker daily finish, the TYMO Ring Hair Straightener Brush offers the extra efficiency and elegance in delivery that your beauty rituals have been yearning for.

Gadget Features Inspired For You

A hair straightener brush that styles as you brush your hair

Benefits

  • Brushes and straightens at the same time!
  • Much quicker styling
  • Lots of included accessories
  • Variable temperature settings
  • Automatic safety shut-off

Drawbacks

  • Doesn’t achieve the results of full straightening irons

7. The Big Ticket Item: Dyson Airwrap Complete Styling Tool

Dyson brings another heavy-hitter in with this ultra-pricey yet ultra-complete styling package. The Dyson Airwrap – another award-winning product from Dyson – is comparable to the Swiss Army Knife of hair styling: there’s an attachment for every occasion! While this hair straightener isn’t strictly a straightening iron, it does straighten your hair.. along with style, curl, curve, smooth, volumise and just about everything else you might ever want to do!

All in all, there are six attachments for the Airwrap hence its “complete” status. And the way it achieves its results is through a sexily scientific phenomenon known as the Coanda effect. There’s a lot of high-level science and innovation going into this product, but then would you expect any less from Dyson?

This is a big-ticket item; the Swiss Army Knife of styling doesn’t come cheap at all. However, you are quite legitimately getting a COMPLETE package. Plus, the use of airflow in this gadget eliminates the need for extreme heat and significantly minimises the damage to your hair from styling. So, if you’re willing to shell out for that signature Dyson premier tech, this might very well be the last straightening and styling tool you ever need.

Gadget Features Inspired For You

An all-in-one styling tool that harnesses airflow to minimise damage caused by extreme heat

Benefits

  • All-in-one: straightens, curls, smooths, and everything else
  • Six different attachments
  • Including a filter cleaning brush
  • Variable temperature/airflow settings
  • Comes with a pretty storage case

Drawbacks

  • Very expensive
  • People with very long hair will need to buy the Dyson Airwrap Complete Long

8. Another Leading Brand: The Original CLOUD NINE Iron

CLOUD NINE is one brand we haven’t talked about yet… but we should. Their “Original” iron gives ghd’s Platinum+ a proper run for its money. While it might lack the totally bespoke experience of the Platinum+, instead, CLOUD NINE has infused its hair straightening products with “Kinder Styling Technology” to keep your locks happy and healthy.

Specifically, this kinder styling tech looks like CLOUD NINE’s signature hair mineral – Sercite – obtained exclusively in South Korea. Enhanced with healing properties, Sercite is infused into the plate construction of all CLOUD NINE straightening gadgets to deliver those healing properties direct to your magnificent mane… Is it science? Is it magic? Either way, it leaves your hair on cloud nine!

Otherwise, it’s a very nicely designed product with all the features you’d want (auto shut-off, universal voltage, variable temperature settings, etcetera) from a brand that puts special attention on the materials and construction of their products. But my favourite part? A full three-year warranty!

Ultimately, the CLOUD NINE Original Iron takes a similar approach to minimise hair damage that the Platinum+ does but via a different route. Will it offer the same bespoke experience as the Platinum+? Possibly not, but you’re certainly unlikely to bemoan your purchase anytime soon.

Gadget Features Inspired For You

A very intelligent product that uses mineral infusion to go the extra mile in minimising hair damage

Benefits

  • Sercite-infused plates to mitigate hair damage
  • Variable temperature settings
  • Automatic safety shut-off
  • Fast heat-up (20 seconds)
  • Full three-year warranty

Drawbacks

  • On the pricey side

9. A Cordless Option: The Original CLOUD NINE Cordless Iron

Now, perhaps you might like a cordless hair straightener but without the need to remortgage your house to afford a Dyson product. Cordless straightening irons are not usually a strong offering (still being a relatively new technology), however, CLOUD NINE knocks it out of the park again with their Original Cordless Iron.

Offering up to 30 minutes of battery life, the Original Cordless Iron sets a strong standard in what is still the relatively emerging space of cordless styling. Battery life notwithstanding, the portability of this cord-free alternative cannot be undersold. Weighing only 230 grams and not being too much bigger than a smartphone, it’s certainly one of the best hair straighteners for travel out there!

However, despite its small stature, the Orginal Cordless Iron packs a punch. It still maintains very competitive styling capabilities with both corded and cordless straighteners, offering a swift smooth and silky finish for a life-on-the-go. Furthermore, there’s a secondary “Revive” mode that uses high vibrations to style at lower temperatures and restore your hair’s health.

Cordless styling might still be an emerging space but CLOUD NINE’s first step into the frontier is a successful one indeed. It’s a thoughtful product, but honestly, for any variation of hair straightener (standard, wide, micro, etc.), you’ll find CLOUD NINE is a very strong contender with its products. But that’s probably no surprise given they’re founded by ghd’s former Boss Robert Powls…

My second fun fact of the day!

Gadget Features Inspired For You

An extremely effective and portable hair straightener with just enough battery life to get you by

Benefits

  • Cordless styling on the go!
  • A 30-minute battery life
  • Secondary “Revive” mode for gentler styling
  • Super fast battery charging
  • Universal voltage WITH plug adaptors included

Drawbacks

  • A 30-minute battery life is still rough

10. A Steamy Option: L'Oréal Steampod 3.0

For one last piece of innovation in the hair care space, L’Oréal offers its Steampod model – now on its third generation of optimisation! The Steampod uses a unique combination of steam and heat to achieve styling and straightening elegance but with less stress to your follicle friends. This signature cutting-edge steam technology boasts a gentler yet more effective routine: 78% less breakage at double the speed.

While the magic of the steam might continue to be L’Oréal’s little secret, the 3.0 model itself is leaner and meaner than ever before. As both the smallest and most effective iteration of the Steampod yet, the 3.0 offers variable heat controls, double technology plates with steam delivery, and an integrated (removable) comb. It even doubles as a curling iron!

Perhaps back in the version 1.0 days, the Steampod was still a touch-and-go product. But repetition is the mother of all learning and L’Oréal has certainly learned to deliver a high-quality and innovative hair straightener with the Steampod 3.0 that achieves its mission. Of special note are the reports from people with especially frizzy, curly, or damaged hair: the Steampod works like a dream! A steamy dream, indeed. 😉

Gadget Features Inspired For You

A steam-based hair straightener that offers a gentler but more effective styling for curly, frizzy, and damaged hair

Benefits

  • Uses steam to straighten
  • Mitigates hair damage
  • Fast styling
  • But with a salon-quality finish
  • Integrated but removable comb

Drawbacks

  • Heavier than the average straightening iron
  • And awkwardly bigger too

Conclusion

So in conclusion, what is the best hair straightener you can buy? The answer still remains that, ultimately, it’s a very personal choice down to your hair’s individual needs.

Most people just looking for an extremely high-quality straightening iron that will keep them happy for years to come absolutely cannot go wrong with either ghd’s Platinum+ Hair Straightener or CLOUD NINE’s Original Iron. The spirit of competition is strong in these two and they will both equally reward your investment.

However, those looking for a more affordable but effective fix to daily frizz might want to consider a budget hair straightener like the Remington Super Glide. It’s gentle on hair, it’s gentle on the wallet, and for everyday use, it’s going to more than sufficiently cover your bases.

The Best Hair Straightener

But, for the lesser enthused beauticians that prefer something quick and easy over “the perfect look”, the TYMO Ring Hair Straightener Brush could just be the lighting-in-a-bottle gadget your life was missing. It’s faster than nearly all other straightening irons on the market without sacrificing too much on the overall finish.

Otherwise, the recommendation for sourcing the truly bespoke experience built for your hair is to dig deep into the market leaders’ catalogues (ghd, BaByliss, Dyson, and CLOUD NINE being the top choices), and choose a model that suits your hair. There’s a max-wide, micro, and magic wand for every occasion!

Or just embrace the frizz. Go wild. Live amongst the trees, letting your hair grow unstyled, unruly, and free. Just whatever you do, be your beautiful self.

But whatever you choose, make it bespoke for you.

FAQ

Danielle Roman
Danielle Roman

A reformed impulse-buyer. Post-purchase cognitive dissonance? Can't relate! I can't purchase anything without doing thorough research. If I could put "Investigative Skills" in my resumé, you bet I would. Awarded UWA Global Excellence Scholarship.